Case StudyRoutard.com reaches eCPMs twice as high as traditional display
Through monetizing their audience with a qualitative and relevant hotel-comparison tool, Routard.com’s eCPMs were 2x higher than traditional display ads.
Routard.com is the first travel content related publisher in French speaking countries with more than 5 million users per month (source GA). The site offers inspirational and practical tips for all worldwide destinations, full booking tools and a one of the most active community of travelers.
“<intent> delivered real added value for our users while helping us generate significant incremental revenue through ad formats matching our content”Thomas Sauzedde, Operations Director, Routard.com